Soy pH-Balanced Hydrating Face WashSoy pH-Balanced Hydrating Face Wash

Our best-selling universal face wash that’s proven to maintain skin’s pH while also cleansing, softening, and hydrating all skin types & tones.

Our #1 hydrating face wash is proven effective on nearly 200 adults of all ages, genders, skin types, and tones. Featuring upcycled soy proteins, the makeup-removing, non-stripping formula deeply cleanses pores while maintaining skin's pH and increasing hydration—even after you rinse.Effectively cleanses all skin types & tonesMaintains skin's pH & increases hydrationDeeply cleanses pores & removes makeup

+10%hydration, even after you rinse*98%agreed it deeply cleanses pores after one use**-Scientifically proven to maintain skin's pH*-Proven effective on all skin types & tones***-Scientifically proven by image analysis to remove face makeup*****instrumental test, 11 subjects**self-assessment, 122 subjects, 4 weeks***skin types normal, dry, oil, combination, sensitive; skin tones tested using the Fitzpatrick scale****instrumental test, 10 subjects

Aloe vera gel helps to immediately calm and cool the complexion.Cucumber extract helps to cool, calm, and soothe the skin.Borage seed oil helps to nourish and soften.Soy proteins are rich in amino acid hydroxyproline and known to improve elasticity and smooth skin to promote a healthy-looking complexion. Our soy proteins are upcycled, meaning they are repurposed from the food industry.Aloe vera gel helps to immediately calm and cool the complexion.Borage seed oil helps to nourish and soften.Cucumber extract helps to cool, calm, and soothe the skin.Soy proteins are rich in amino acid hydroxyproline and known to improve elasticity and smooth skin to promote a healthy-looking complexion. Our soy proteins are upcycled, meaning they are repurposed from the food industry.Aqua (Water), Coco-Glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water, Aloe Barbadensis Leaf Juice, Panax Ginseng Root Extract, Malva Sylvestris (Mallow) Flower Extract, Rosa Damascena Flower Oil, Tocopherol, Caprylic/Capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate <16057> Disclaimer: Fresh product ingredient listings are updated periodically. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.View all ingredientsCollapse

Aqua (Water), Coco-Glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water, Aloe Barbadensis Leaf Juice, Panax Ginseng Root Extract, Malva Sylvestris (Mallow) Flower Extract, Rosa Damascena Flower Oil, Tocopherol, Caprylic/Capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate <16057> Disclaimer: Fresh product ingredient listings are updated periodically. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

Wet skin, and massage over face and eyes, then rinse.Wet skin, and massage over face and eyes, then rinse.Follow with Kombucha Facial Treatment Essence for smooth, luminous skin.

Step 1CleanseCurrent ProductSoy pH-Balanced Hydrating Face Wash(3367)£34.00Other Sizes AvailableTravel SizeFull SizeJumbo SizeSelect sizeAdd To Bag | £34.00Add to WaitlistOur best-selling universal face wash that’s proven to maintain skin’s pH while also cleansing, softening, and hydrating all skin types & tones. if (typeof $ !== 'undefined') { $('body').trigger('tile-load'); }Step 2ToneRose Deep Hydration Toner(643)£43.00Other Sizes AvailableTravel SizeFull SizeJumbo SizeSelect sizeAdd To Bag | £43.00Add to WaitlistA daily, non-stripping toner with real rose petals and hyaluronic acid that minimises pores while increasing hydration by 46% for 6 hours if (typeof $ !== 'undefined') { $('body').trigger('tile-load'); }Step 3ProtectKombucha Antioxidant Facial Treatment Essence(1421)£74.00Other Sizes AvailableTravel SizeFull SizeJumbo SizeSelect sizeAdd To Bag | £74.00Add to WaitlistThis antioxidant prep step essence deeply penetrates 20+ surface layers to boost your routine’s efficacy, hydrate & deliver healthy luminosity. if (typeof $ !== 'undefined') { $('body').trigger('tile-load'); }Step 4MoisturiseRose Deep Hydration Moisturiser(2276)£42.00Other Sizes AvailableTravel SizeFull SizeJumbo SizeSelect sizeAdd To Bag | £42.00Add to WaitlistOur best-selling hyaluronic acid moisturiser that delivers 72-hour deep hydration* with strengthening damask rose extract for skin that is dewy and plumped with moisture*instrumental test, 11 subjects if (typeof $ !== 'undefined') { $('body').trigger('tile-load'); }or add the full 4 step routineAdd full routineAdd Routine£193.00

Is Soy Face Cleanser good for all skin types & tones? Yes. Our dermatologist-tested cleanser was proven effective on nearly 200 adults of all ages, genders, skin tones, and types—including sensitive skin! Why do I need a cleanser that is pH-balanced? The skin has a natural pH between 4-6 and using a pH-balanced cleanser can help to ensure the skins barrier is not disrupted, allowing skin to function at its full potential. Soy Face Cleanser is a pH-balanced formula (which means the formula’s pH is close to skin’s natural pH level), and it is also proven to maintain skin’s pH. Is Soy Face Cleanser drying? Not at all! Soy Face Cleanser is beloved for its ability to thoroughly cleanse and remove face makeup without stripping the skin of essential moisture. Even better, it is proven to deliver +10% hydration to your skin, even after you rinse!* *instrumental test, 11 subjects Is Soy Face Cleanser safe for around the eye area? Yes, Soy Face Cleanser is ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers. The extra-gentle gel formula also helps to remove stubborn eye makeup—including mascara!